Parlem Telecom launches 5G demonstration for online shopping with augmented reality and real time products

The Catalan operator, together with Cellnex Telecom, Lenovo and Red.es, have created a technology solution that will transform e-commerce in local shops by offering the virtual user an immersive shopping experience equivalent to face-to-face shopping in a marketplace

 5G, together with the Internet of Things and edge computing, can create new possibilities for personalised and immersive online sales in traditional markets, which aspire to recreate the same experience in digital environments as customers received in physical locations. This has been demonstrated today at La Boqueria market in Barcelona, where an innovative 5G trial led by Parlem Telecom has been carried out to provide remote users with a virtual shopping experience using augmented reality technology that preserves the distinctive values of traditional shopping.

This technological solution promoted by the Catalan telecommunications operator gives new opportunity for the e-commerce platforms of traditional shops, as it allows customers who cannot shop physically (due to lack of time, remoteness, physical impediments, etc.) to purchase fresh products as if they were in the market itself.