Augmented reality for online shopping in Barcelona’s Boqueria market

This project aims to enrich the online shopping experience using augmented reality for sellers and buyers alike.

This has led to the creation of the figure of Augmented Reality (AR) Personal shopper through which the seller obtains extra information about products and establishments using augmented reality glasses. 

A connection system based on 5G technology sends the same information to the buyer along with the augmented reality interface so that they can view it on their device (smartphone or tablet) and communicate with the seller via videoconference. This communication is made possible by a system created by 5G infrastructures, using the speed of this technology that makes it possible to exchange high-resolution and quality information with minimal latency.